Interstitial publishing, when paired with interstitial reading, is a new form of publishing that aims to take advantage of what previously was viewed as lost time in between primary events during the day. Interstitial publishing seeks ways to create new users by creating content expressly for those brief moments, which heretofore went unexploited for productive aims.
What does the word “phone” mean in this day and age?
Publishers have underestimated how disruptive mobile technology potentially can be. We are likely to see an entirely new ecosystem develop with the smart phone at the center.
We were wrong to expect that online publishing would be cheaper and simpler than print. Acknowledging that, and facing the slower, more complicated commercial world it has created, could put us on a better path.
Who knew the changing face of technology could be so painful…
This post explores the confusing landscape of ebook readers, presenting a few of the options available along with their pros and cons.
As consumers, we are often seduced by the apparent simplicity of the products we use. This can lead us to believe that products are as easy to make as they are to consume — and that is a mistake.
Why do ebooks—and e-information generally—cause such teeth-grinding rage and rhetorical hysteria in some people?
Mitch Joel talks about how to survive and thrive in the current era of technology-driven change.
A new book about the role of governments in long-term R&D and market-creation functions should send shockwaves through the political system over the coming decades. Fortunately, you can read it now.
A very funny sketch about apples, oranges, blackberries, and juice.
Is the decade-long trend in e, i, and x naming based on a deeper trend in how the world is coming together?
As customers become facile with a new level of information infrastructure, what will that mean for us over the next few years?
Siri may be many things — cool feature, Google killer, source of amusement — but it is perhaps the ultimate expression of the semantic Web. And it’s still in beta.
The Google Era isn’t over by a long shot, but initiatives from Apple and Amazon reveal that the search giant is open to disintermediation by some clever and large-scale commercial tactics.