Ethnography: A Scientist Discovers the Value of the Social Sciences

What do we mean by ethnographic research? In essence we are talking about a rich, multi-factorial descriptive approach. While quantitative research uses pre-existing categories in its analysis, qualitative research is open to new ways of categorizing data. We take a look at how we can use this technique to delve into the subtleties of online user behavior – a must for publishers and societies involved in new product development

Search Is So 2014

As user expectations on digital experiences change, flat-out “search” is no longer good enough. The up-and-coming users of digital content expect you to know what they want and when they want it, without having to ask for it. These thoughts and more from the recent NFAIS Conference are discussed here.