While it may be a fluke, it may be meaningful that, as Hitwise notes, Twitter has hit the hockey stick in growth, a tipping point of adoption and use that may herald a more mainstream place for the micro-blogging platform.:

In other Twitter-related news, a one-word Tweet did the job of the “one phone call” in liberating a student from an Egyptian jail. This is part of a theme in which thumbs have saved people. Before the micro-blogging of Twitter, text messages did the novel heroics, including a text message that saved a girl from marriage and text messaging that saved a girl from kidnapping.

Text messaging is moving quickly into the mainstream. Tomorrow, I’ll share another example with more relevance to publishers. Be on the lookout!

Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.