Coming in September, according to a story in the New York Times, the first e-ink magazine cover will grace our newsstands. Esquire has designed an e-ink cover that will flash the words, “The 21st Century Begins Now” from an e-ink display attached to the cover.

The president of E-Ink has also forecasted that commercial e-ink newspapers will be big by the end of 2009.

The Esquire cover will last about 90 days before the little battery in the unit gives up the ghost.

When will the first e-ink scholarly journal appear?

Will the format of binding articles in glued bundles have largely disappeared by the time it does?

Perhaps, Esquire‘s marketing department should take a deeper look at what the 21st century bodes. It probably isn’t an electronic newsstand.

Haven’t they heard of the Kindle?

Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.