Just over a week ago, I wrote about a new social search engine that had debuted, named Aardvark. A day later, I had to issue a quick update as Google had parried Aardvark with moves of its own.
Apparently, Google was moving in for the kill. Yesterday, Aardvark confirmed that it has been purchased by Google for $50 million. Apparently, the two were in talks as early as December, which isn’t too surprising, since two ex-Google employees were among the three founders of Aardvark.
Google is on the move. And, as a presenter at the PSP meeting said, when the big animal moves, the smaller ones had better watch out. I guess that includes aardvarks.