Aardvark and juvenile.
Image via Wikipedia

Just over a week ago, I wrote about a new social search engine that had debuted, named Aardvark. A day later, I had to issue a quick update as Google had parried Aardvark with moves of its own.

Apparently, Google was moving in for the kill. Yesterday, Aardvark confirmed that it has been purchased by Google for $50 million. Apparently, the two were in talks as early as December, which isn’t too surprising, since two ex-Google employees were among the three founders of Aardvark.

Google is on the move. And, as a presenter at the PSP meeting said, when the big animal moves, the smaller ones had better watch out. I guess that includes aardvarks.

Reblog this post [with Zemanta]
Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.


1 Thought on "Google Buys Aardvark for $50 Million"

Comments are closed.