A new survey from the Boston Consulting Group, covered well at Goodnight, Gutenberg, shows that consumers are aware of e-readers, interested in multi-purpose e-reading devices, and planning to buy one in the next three years, but prices have to come down to around $200 first. Note: of the nearly 13,000 respondents, 49% plan to buy an e-reader in the next three years.
I’ll give you that link to the coverage at Goodnight, Gutenberg again. Their summary is worth reading.
Meanwhile, publishers are “trying to apply the old rules,” according to Joe Wikert — and he’s right. Instead of changing things up, publishing to formats exploiting the capabilities of current or forthcoming e-readers, pricing things appropriately, finding ways to go direct, or solving the use-case, publishing are engaging in shovelware again.
So, for something that 49% of readers expect to own by 2013, we’re just going to wait?
Haven’t we learned anything in the past decade?