In this very interesting slidedeck, Paul Adams — who was heading the Google user experience (UX) team when he put this together, but who is now working at Facebook — takes us through a nice analysis of how real social networks work and why online social networks leave us feeling exposed and awkward. Privacy may be an issue, but appropriateness is a more nuanced term to describe what we’re lacking.
Adams argues convincingly that the Web has fundamentally changed, and that the social Web is not an add-on but the new Web:
The web was originally built to link static documents together, but evolved to incorporate social media , and weʼre now seeing a web built around people, where their proﬁles and content are moving with them as they visit different websites.
However, it will be some engineering cycles before the social Web can truly accommodate human social peccadilloes.
(Thanks to the STM Future Lab for the pointer.)