It’s been said for years that what we’re vying for as publishers is time and attention, which can be monetized through subscriptions, licenses, and advertising. Well, what if you simplified things. Instead of time being turned into money indirectly, make time into money. Here’s a movie that takes that idea and blows it up to full-scale Hollywood:

Ticket, please!

Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.


2 Thoughts on "The Attention Economy — Coming To a Theater Near You"

The numbers representing the amount of time left reminded me too
much of numbers tatooed on prisoners in concentration camps.
The first time I saw one I was in the dressing room at Loehmann’s
with my mother and sister. You could learn a lot about life at Loehmann’s.

A woman there had a line of numbers on her forearm and my mother
explained to me that it was from the camp. Can’t look at those numbers
without thinking concentration camp. Looks interesting but don’t think
I could sit through looking at all those numbered forearms.
Aside from that–interesting concept. Maybe I’ll wait a few years to watch.

I hadn’t heard of this movie. Sounds very interesting. I’ll be there.

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