Guest Post – A Study of Commenting on PLOS Articles

Despite the near consensus about the popularity (or lack thereof) of commenting on academic articles, there is surprisingly little publicly available data relating to commenting rates. To address this, a team of academics from the Universities of Sheffield and Loughborough have recently published research into article commenting on PLOS journals. Simon Wakeling, Stephen Pinfield and Peter Willett report here on their findings.

The Terrible Burden of a Prestigious Brand

While all publishers like to have a strong brand, some brands are so prestigious that they actually serve to paralyze the managements responsible for them, making it impossible to introduce innovations and to develop the business. Vast bureaucracies arrive whose purpose is not to develop the business but to protect the vaunted brand. This is a management problem, not a marketing one, but it can stymie a publisher from pursuing a progressive agenda.