The Terrible Burden of a Prestigious Brand

While all publishers like to have a strong brand, some brands are so prestigious that they actually serve to paralyze the managements responsible for them, making it impossible to introduce innovations and to develop the business. Vast bureaucracies arrive whose purpose is not to develop the business but to protect the vaunted brand. This is a management problem, not a marketing one, but it can stymie a publisher from pursuing a progressive agenda.

Return of the Big Brands: How Legacy Publishers Will Coopt Open Access

Open access publishing has gone through a number of stages. Though different people will classify these stages in diverse ways, one way to view this is to say that since the initial period of advocacy for open access, commercial interests have entered this market and are now prepared to augment their positions by leveraging their elite brands, using them, as it were, to draw manuscripts for a family of cascading products.

Thinking about Internet Scale

The Internet operates on a scale unlike anything we have seen before. How must publishing adapt to this scale? This requires more than thinking of the Internet as another format. The scale of the Internet requires us to invite machines into our research and publishing activity.

Sexism in Peer Review

When sexist comments make it into a technical review of a research article, journal editors and publishers are wise to take a moment and think about processes for finding, responding to, and eradicating this behavior.

The Size of the Open Access Market

A report from Simba Information tallies the total value of the open access marketplace, putting OA at 2.3% of the total market for STM journals. It documents as well, without comment, that more and more OA activity is the business of for-profit companies.

Stick To Your Ribs: What Does A Scientist Want?

Revisiting Joe Esposito’s post on the real world concerns of the research community. Although many people claim to know what scientists want, the author’s own ongoing survey has come up with results that are at odds with most conventional wisdom. This post summarizes those findings and identifies a near-universal view held by many scientists.