Chatter consists of a Twitter search for skittle or #skittle. Apparently, the Twitterverse is responding, with some alacrity. As I wrote about previously, journals are frequently the subject of tweets. Why not incorporate the text, thoughts, and links into your site?
Friends integrates with a Facebook page that now has 585,000 fans. Pretty decent numbers!
This friendly and modern approach to leveraging the audience and their tools for interaction and interest is something publishers should pay attention to, whether you’re Skittles are multi-colored or your journals are.
(Shout out to RexBlog.com for the pointer.)