The “Did You Know?” videos have been a hallmark of Web 2.0 presentations and blog posts for a few years now, with their cool music, astounding statistics, and nice animations. This year is version 4.0, and this time, it feels much less surprising, and a little less focused.

Is that because the future is now mainstream? Is it because we’ve changed?

(Thanks to Jill O’Neill of NFAIS for the pointer.)

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Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.