Every year, Mary Meeker of Kleiner Perkins Caufield & Byers, updates trends in Internet uses, adoption, and innovations. This year’s update is as interesting as ever, with some surprising growth (205% growth year over year in Iran, of all places), some stubborn opportunities that remain unclaimed (mobile advertising), some “Made in USA” pride (88% of mobile OS’ come from the US), and some explosive growth (photos, video).
My favorite slide? On the Internet, everyone knows you’re a dog.
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So, everyone has been saying its mobile, mobile, mobile this year, and it’s proving to be very true. There’s no stopping the huge growth of smartphones and cellphone usage both in already saturated countries but more importantly in emerging markets. This is a strategy that has probably kept Nokia alive for the past few years, for as the seemingly lose their life-force in the major markets, they’ve shown some quite impressive growth in others.
As a publisher myself who runs a couple of popular teenage music websites, we’ve witnessed a massive shift from traditional desktop usage to mobiles and tablets. This now forms our primary strategy, and we’re looking at things from a “mobile-first” point-of-view. In terms of advertising spend on mobile, we foresee this as having large growth, and us ourselves have seen a shift in where our advertising revenue comes from.
Most of our users view our sites on mobiles, and they are content hungry all of the time. We’re recognising that need to serve more and more great content, whilst making sure it works as best it can on mobile.