Ten years ago two budding journalists Robin Sloan and Matt Thompson imagined how the impact on the media of the collective use of new technology would revolutionize how we view and participate in the creation of news.  Before Facebook, Twitter, and smartphones became part of daily life, their creative view still provides a thought provoking picture of what is gained and what is lost in our participatory approach to the news.

Clearly they got some of the details wrong, and Google and Amazon have become intense competitors rather than merging, but their vision did foresee both the benefits and dangers of personalized media streams.