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Build a Better Mousetrap

The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic. Continue reading

Rick Anderson at the Smithsonian: “Is a Rational Discussion of Open Access Possible?”

A video of Rick Anderson’s recent talk at the Smithsonian, on why it’s so hard to have conversations about open access that don’t devolve into shouting matches and accusations of bad faith Continue reading

Marketing in the Stream

Social media presents a new set of marketing opportunities for publishers, the most important of which is a new paradigm for thinking about the world of digital media, which now is the world of the social stream instead of the world of cyberspace. Continue reading

Scholarly Kitchen Podcast: Standards, Standards, Standards

Scholarly Kitchen chef Todd Carpenter discusses technical standards in today’s scholarly-publishing landscape, and what’s on the horizon. Continue reading

The Web-scale University Press

This is an essay on what it would mean to create a university press that operates at Web scale. It speculates about what such an endeavor would look like and probes some aspects of the financial model. Continue reading

Driving Altmetrics Performance Through Marketing — A New Differentiator for Scholarly Journals?

Does the rise of altmetrics mean a shift in the journal publishing landscape where marketing and publicity efforts surrounding articles take precedence? Continue reading

Scholarly Kitchen Podcast: Mitch Joel on Rebooting Your Business, and Your Life

Mitch Joel talks about how to survive and thrive in the current era of technology-driven change. Continue reading

Stick to Your Ribs: Science and Web 2.0: Talking About Science vs. Doing Science

Revisiting the subject of social media and scientific research–have we made much progress in the last few years? Continue reading

Spoilers, Social Media Feeding Frenzies and the Need to Connect

Back in 2009, I wrote a post about the death of the television schedule. In the post, I discussed shelf life versus participation value for content, highlighting the rare entertainment events like sports that continue to offer a semblance of the broad, connected communal experience we used to know before technology subdivided our culture. I quoted … Continue reading

An Industry Pining for Bookstores

Publishing does not take place in a vacuum but in an ecosystem. The book business is changing not because of a preference for digital books but because physical bookstores are being removed from the ecosystem. Continue reading

Side Dishes by Stewart Wills

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
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