Back in the 1990s and early 2000s, email was the killer application of the Web. With the proliferation of spam, it lost its luster. But it’s back, baby! And the main reason is mobile computing.
Better email spam filters and firewalls, many based on collaborative architectures, have made email safe and effective again. But it’s the advent of the iPhone, the (Cr)Blackberry, and similar smartphones, that has put email squarely back in killer app mode.
Email is growing again. Email is reliable again. Email works again, and it’s wandering around with us, enabling social networks, publication sites, and news sites.
A recent article about Newsmax’s experience with a mobile email launch reminds us not to forget the power of this seemingly retrograde technology. Nothing beats email for awareness, even in these days of Twitter and text messages. Especially for publishers.
So, while the siren song of social networks, Twitter, text messages, and other novel technologies may beckon, remember the old stalwart — email. It still dominates, and even moreso in the world of wearable email devices.