Penguin Books is showing off some ideas it has for books on the iPad. CEO John Makison has the right attitude:

We don’t know whether a video introduction will be valuable to a consumer. We will only find answers to these questions by trial and error.

There’s more in a related post at if you’re interested.

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Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.


6 Thoughts on "Penguin Previews How Books Might Look on the iPad"

It would appear that Penguin’s idea of the iPad is that it is good for everything except reading.

The features are great. Penguin envisions the iPad as a tool for children’s books and coffee table books. Nothing wrong with that. But it points to the lack of imagination in both the iPad design and its initial use by publishers. My question is, How does the iPad affect the experience of the novels of Donna Leon? Or is the point that such novels will simply go away?

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